Upcoming Events

2015 IBM Frontiers in Service Conference
July 9-12, 2015

Conference Highlights: Next summer, academic experts and business leaders from countries around the world will gather in San Jose, California for the 24th Annual Frontiers in Service Conference, hosted and sponsored by IBM, CIsco Systems, and the Lucas Graduate School of Business at San Jose University. Conference attendees will have the opportunity to present their research on a variety of cross-functional topics and attend a pre-conference doctoral consortium organized by the AMA SERVSIG. This year’s event sponsors include the American Marketing Association SERVSIG, INFORMS Service Science Section, and the University of Maryland’s Center for Excellence in Service.

Co-sponsored by:

650 Harry Road
San Jose, CA 95120-6099

Center for Excellence Service
University of Maryland, College Park
College Park, Maryland, USA


A. Parasuraman
Professor of Marketing
James W. McLamore Chair in Marketing
School of Business Administration
University of Miami, USA

Roland T. Rust
Distinguished University Professor
David Bruce Smith Chair in Marketing
Executive Director, Center for Excellence in Service
University of Maryland, USA

Click here to register for the 2015 Frontiers in Service Conference.