CES to Welcome Cohort 3 of the PSLI to Campus
The Center for Excellence in Service will welcome cohort 3 of the Professional Services Leadership Initiative (PSLI) to campus on January 26, 2016 for the second session of the two-part PSLI program. Our partners in this program are global professional services firms Randstad, JLL, TRowePrice, and PwC.
High performing marketing managers from each of our partner companies, chosen for their leadership potential, are participating in two three-day sessions, October 27-29, 2015 and January 26-28, 2016. Each session is composed of six modules taught by Smith School faculty thought leaders, who offer the latest information on best practices in professional services marketing. Between sessions, participating managers engaged in an online financial analysis module, in which they learned how to calculate the ROI from marketing investments. They also worked on team-based action learning projects (ALPs) identified by their CMOs as marketing challenges facing their companies. At the end of the second session, the teams will present their solutions to these challenges to their colleagues and company leaders. More information on PSLI.
2016 Frontiers in Service Conference
The 25th Annual Frontiers in Service Conference will be held June 23-26, 2016 in Bergen, Norway. This silver anniversary event will be hosted by the Center for Service and Innovation at the Norwegian School of Economics. More information on the conference and the call for paper abstract is available at the conference website.