Sunil Mithas


Decision, Operations & Information Technologies
4357 Van Munching Hall
Ph.D., University of Michigan

Dr. Sunil Mithas is a professor in the Robert H. Smith School of Business at the University of Maryland and the author of the book Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age. He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Before pursuing his PhD, he worked for nearly ten years in engineering, marketing, and general management positions with the Tata group.

He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute. Sunil is a frequent speaker at industry events for senior leaders. He has worked on research or consulting assignments with organizations such as Johnson & Johnson, Lear, A.T. Kearney, the Tata group, the Social Security Administration, and the U.S. Census Bureau.

Sunil’s research focuses on strategies for managing innovation and excellence for corporate transformation, focusing on the role of technology and other intangibles, such as customer satisfaction, human capital, and organizational capabilities. His research has appeared in premier journals, including Management Science, Marketing Science, Information Systems Research, MIS Quarterly, Journal of Marketing, and Production and Operations Management. Some of this work has been featured in business publications such as Bloomberg, CIO, Computerworld, InformationWeek, and MIT Sloan Management Review. His papers have won best-paper awards and have received several best-paper nominations.


Mithas, S. Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age, Finerplanet, North Potomac, 2012

Interview on MPTV about the book: Aired in August 2012

Selected Publications