April 27, 2016

Are You Ready for the On-Demand Economy?

SMITH BRAIN TRUST — Consumers in the on-demand economy don’t have to wait for what they want. They can go online, order a product or service, and then wait for it to arrive within minutes or hours. The National Technology Readiness Survey, authored by fellows of the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, has measured U.S. attitudes and behaviors toward technology since 1999. Here are findings from the latest survey, coauthored by Charles Colby, principal, chief methodologist and founder of Rockbridge Associates; and A. Parasuraman, the James W. MacLamore Chair in Marketing at the University of Miami. For more details, see the April 14, 2016, summary in Harvard Business Review.

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About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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