World Class Faculty & Research / July 21, 2010

New Nutrition Guidelines

The U.S. Department of Agriculture recently replaced its food pyramid nutrition guidelines with a user-friendly plate icon to help Americans understand the proportions of foods they should be eating each day for a healthy diet.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Rebecca Ratner talks about how her research supports the new nutrition guidelines.

Ratner, associate professor of marketing, and a colleague from Harvard studied how consumers used the old pyramid and compared that with the idea of filling half of your plate with fruits and vegetables. Their findings showed the half-plate concept to be easier to understand and remember. Ratner is a social psychologist and her research explores consumer psychology and consumer decision making. Her research has appeared in the top marketing, psychology and decision-making academic journals.

Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.

Media Contact

Greg Muraski
Media Relations Manager
301-405-5283  
301-892-0973 Mobile
gmuraski@umd.edu 

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

Back to Top