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Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM).
Time and time again business leaders go in front of the press to discuss a controversial issue and end up making a bad situation even worse. Even some of the world’s most savvy businesspeople are subject to the occasional press conference gaffe or unfortunate media statement. On February 21, 2014, MBA students at the University of Maryland’s Robert H.
From February 7-9, numerous chapters from the nation’s largest professional business fraternity, Alpha Kappa Psi, gathered in Philadelphia, Pa., for the organization’s annual Principled Business Leadership Institute.
What I do: Vice president of finance and strategy for Pixar Animation Studios. Is responsible for accounting functions; financial scheduling and resource planning for the films; oversight of Renderman, Pixar’s software subsidiary; and finance and operations for an ancillary studio in Vancouver that produces short films.
S. Raghu Raghavan, a Smith professor of management science and operations management, has developed a framework for companies to track and incorporate social media influence into product innovation – resulting in better products that more effectively meet the needs of consumers.
Healthday News reports on recent data showing Americans increasingly are using online physician reviews and asks “whether it’s a good thing” that people “are choosing their doctor the same way they settle on a car or TV.”
It is one of the biggest events on the social calendar for graduate students and alumni of the University of Maryland's Robert H. Smith School of Business, and it’s not to be missed: the 12th Annual Monte Carlo Night Gala will bring together MBA, MS, and PhD students; alumni; faculty and staff for an evening of dancing and casino gaming.