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Commitment-shy shoppers carefully evaluate products before making a purchase, but new research from shows something different happens when the same people think about renting.
A formal receiving line awaited dinner guests on June 3, 2014, in a scene inspired by the PBS series Downton Abbey. “You can never be too classy,” explained the host, Charles Olson, Professor of the Practice and Director of the Business Honors Program at the Smith School.
Research shows that creativity rises with ceiling height. Smith professor Oliver Schlake considered this when designing a new course that challenges participants to develop retail products for outdoor enthusiasts. Rather than staying indoors confined below a 10-foot ceiling, Schlake takes his undergraduate students into the forests around Washington, D.C., to test and refine their prototypes under the open sky.