Courtney Paulson

Courtney Paulson is an Assistant Professor in the Department of Decision, Operations and Information Technologies. She received her B.S. in Statistics from the University of Central Florida in 2011 and her Ph.D. in Business Administration (Statistics) from the University of Southern California in 2016. Her research focuses on applications of statistical methodology to interdisciplinary problems, such as marketing research and systems analysis.

A Smarter Way to Advertise Online

A new algorithm developed at the University of Maryland’s Robert H. Smith School of Business allows companies to stretch their budgets and optimize results when buying online display ads.

“The method gives campaign managers an edge when bidding for limited advertising space on desired websites,” says Courtney Paulson, assistant professor in the Decision, Operations and Information Technologies Department at Maryland Smith. “It also works ahead of a campaign as a budget-setting tool.”

Courtney Paulson

Courtney Paulson is an Assistant Professor in the Department of Decision, Operations and Information Technologies. She received her B.S. in Statistics from the University of Central Florida in 2011 and her Ph.D. in Business Administration (Statistics) from the University of Southern California in 2016. Her research focuses on applications of statistical methodology to interdisciplinary problems, such as marketing research and systems analysis. As such, she has worked with researchers across many domains, including both in business areas (e.g.

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