Dave Waguespack

New Research Finds Bias in Hollywood’s Parental Guidance Ratings for Movies

College Park, Md. – March 1, 2010 – New research from the University of Maryland’s Robert H. Smith School of Business and Yale University School of Management finds films from well-known producers and directors receive more lenient parental guidance ratings by the Motion Picture Association of America than those produced by independent distributors or unknown producers and directors, an advantage that can lead to wider distribution and higher revenues at the box office.

Smith Business Close-Up: Bias in the Hollywood Ratings Game

Thurs, Feb. 25, 2010, 7:30 p.m.    Sunday, Feb. 28, 2010, 7:30 a.m.    Monday, March 1, 2010, 4:30 a.m. 

Bias in the Hollywood Ratings Game


It’s Hollywood awards season. With the glow just wearing off from the Golden Globes and the Academy Awards quickly approaching, the year’s top films are vying for top honors. Aside from how well they do in the awards, how well films do at the box office depends in part on what parental guidance rating they carry.

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