Roland Rust

Volkswagen Scandal Opens Door for Hybrids

By now you’ve likely heard how the Environmental Protection Agency caught Volkswagen cheating its way to clean emissions tests. The world’s second-largest automaker admitted 11 million vehicles worldwide were rigged to mask the diesel engine’s true emissions — which contained up to 40 times more harmful gases than tests suggested. "It’s really unbelievable," says Smith School professor Roland Rust. "They have absolutely cheated their customers." Read more...

Flier Rewards Overhaul Might Backfire

United’s and Delta’s shift to reward customers based on spending instead of miles could set up the airlines to milk big corporate accounts. But Smith professor Roland Rust says the strategy could turn off a broader base of customers in the long-run, including smaller business clients. Rust told Buzzfeed Business that the changes signal that both airlines are honing in on the fliers who make them the most money. Read more...

Can Rams Head Tavern Survive Voyeurism?

Voyeurism charges can never be good for a company's reputation, but can Rams Head Group come back from allegations that its president secretly recorded women in the restroom? To assess the damage, Smith marketing professors Roland Rust and Hank Boyd draw comparisons in the Baltimore Sun to the BP oil spill in the Gulf of Mexico and the ValuJet crash into the Florida Everglades nearly 20 years ago. Read more...

Smith School’s Roland Rust Earns National Recognition

Roland T. Rust has garnered the 2012 American Marketing Association /Irwin/McGraw-Hill Distinguished Marketing Educator Award.

Announced by the AMA, the award honors living marketing educators for distinguished service and outstanding contributions in marketing education.

The AMA, the largest marketing association in North America, will present the award as part of its Feb. 18 Winter Marketing Educators’ Conference in St. Petersburg, Fla.

Smith Business Close-Up: Forecasting Consumer Spending

Thursday, Jan. 14, 2010, 7:30 p.m.    Sunday, Jan. 17, 2010, 7:30 a.m.    Monday, Jan. 18, 2010, 4:30 a.m. 

Consumer Spending


In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.

Business Schools Roland Rust Awarded University of Maryland's Highest Faculty Honor

College Park, Md. - January 9, 2008 - The University of Maryland's Robert H. Smith School of Business today announced that Roland Rust, David Bruce Smith Chair in Marketing and marketing department chair at the Smith School, has been named distinguished university professor. The title is granted as a formal title of the highest distinction by the university president.

Univ. of Md.s Robert H. Smith School of Business Marketing Faculty Honored For Top Research

College Park, Md. November 21, 2007 Marketing faculty at the University of Marylands Robert H. Smith School of Business recently received honors for top research influencing business practices. P.K. Kannan, the Harvey Sanders Associate Professor of Marketing, and department chair Roland Rust, the David Bruce Smith Chair in Marketing, were each recognized for separate projects. Kannan won the 2007 INFORMS Society on Marketing Science Practice Prize competition. Rusts research won the Best Article Award from the Journal of Service Research.


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