United’s and Delta’s shift to reward customers based on spending instead of miles could set up the airlines to milk big corporate accounts. But Smith professor Roland Rust says the strategy could turn off a broader base of customers in the long-run, including smaller business clients. Rust told Buzzfeed Business that the changes signal that both airlines are honing in on the fliers who make them the most money. Read more...
Voyeurism charges can never be good for a company's reputation, but can Rams Head Group come back from allegations that its president secretly recorded women in the restroom? To assess the damage, Smith marketing professors Roland Rust and Hank Boyd draw comparisons in the Baltimore Sun to the BP oil spill in the Gulf of Mexico and the ValuJet crash into the Florida Everglades nearly 20 years ago. Read more...
Thursday, November 15, 2012, 7:30 p.m. & Sunday, November 18, 2012, 7:30 a.m.
The American Marketing Association has selected Professor Roland Rust at the University of Maryland's Robert H. Smith School of Business as an inaugural AMA Fellow in a new program that honors top marketing academics.
Roland T. Rust has garnered the 2012 American Marketing Association /Irwin/McGraw-Hill Distinguished Marketing Educator Award.
Announced by the AMA, the award honors living marketing educators for distinguished service and outstanding contributions in marketing education.
The AMA, the largest marketing association in North America, will present the award as part of its Feb. 18 Winter Marketing Educators’ Conference in St. Petersburg, Fla.
Thursday, Jan. 14, 2010, 7:30 p.m. Sunday, Jan. 17, 2010, 7:30 a.m. Monday, Jan. 18, 2010, 4:30 a.m.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.
College Park, Md. - January 9, 2008 - The University of Maryland's Robert H. Smith School of Business today announced that Roland Rust, David Bruce Smith Chair in Marketing and marketing department chair at the Smith School, has been named distinguished university professor. The title is granted as a formal title of the highest distinction by the university president.
College Park, Md. November 21, 2007 Marketing faculty at the University of Marylands Robert H. Smith School of Business recently received honors for top research influencing business practices. P.K. Kannan, the Harvey Sanders Associate Professor of Marketing, and department chair Roland Rust, the David Bruce Smith Chair in Marketing, were each recognized for separate projects. Kannan won the 2007 INFORMS Society on Marketing Science Practice Prize competition. Rusts research won the Best Article Award from the Journal of Service Research.
College Park, Md. April 10, 2007 The Academy of Marketing Science has honored Roland Rust, chair of the marketing department at the University of Marylands Robert H. Smith School of Business, with its top award the 2007 Cutco/Vector Distinguished Marketing Educator Award. Rust will receive the award on May 25, at the academys annual conference in Coral Gables, Fla.
Rust has held the David Bruce Smith Chair in Marketing since he joined the Smith School in May 2000. He also is executive director of the Center for Excellence in Service, a center he founded at the school in 2000.