Wendy W. Moe

Wendy Moe

Wendy W. Moe is a Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and is the author of Social Media Intelligence. Professor Moe's research has appeared in numerous leading journals. She serves on the editorial boards for Journal of Marketing Research, Journal of Marketing and Journal of Interactive Marketing and has been recognized by the American Marketing Association as the Emergent Female Scholar and Mentor in the field of marketing with the 2010 Erin Anderson Award.

Winners and Losers in Google's Widening Ad Crisis

With Google gripped by a spiraling ad boycott as companies protest having their content posted alongside extremist YouTube videos, the search giant's competitors might be spotting an opportunity. Already a fresh focus has turned to the "upfronts" – the annual New York City ritual in which TV networks make pitches for long-term contracts with major brands and advertising agencies based on expected audiences. And experts at the University of Maryland's Robert H. Smith School of Business say the networks aren't the only outlets that stand to gain from Google's expanding crisis. Read more...

Fearless Idea 12: Filter Social Media Bias

Social media users post millions of “likes” and comments every year on brand pages for everything from AAA to Zyrtec. That’s a potentially rich source of information for marketers trying to gauge customer sentiment, but built-in biases create challenges. New research co-authored by Smith School professor Wendy W. Moe shows how to scrub the data and produce reliable scores. The study bases its brand favorability measure on an analysis of 7 billion Facebook “likes” and comments from 170 million users across more than 3,000 company pages. Read more...

Soft Skills Reign at Smith School Business Summit

Companies worried about disruption need science and technology to stay relevant in the 21st century, but speakers at the fifth annual Smith School Business Summit pointed to soft skills as the real competitive advantage. “If you get leadership, management and culture right, everything else takes care of itself,” keynote speaker David Williams told an audience of more than 300 faculty, staff, students and working professionals gathered Oct. 28, 2016, at the Omni Shoreham Hotel in Washington, D.C.


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