SMITH BRAIN TRUST – You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S. trademark court says that's not reason enough to grant the cereal maker exclusive claims to the color.

Finance professor Alberto Rossi at the University of Maryland’s Robert H. Smith school of Business received the Crowell Prize from PanAgora Asset Management. The Crowell prize recognizes academic research that furthers the field of quantitative management.

SMITH BRAIN TRUST – Glance down to send a text and you could miss one: Fox Sports is rolling out new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season before. But the move is likely about much more than ratings, says Michel Wedel, the PepsiCo Chair in Consum

Professor M. Cecilia Bustamante at the University of Maryland’s Robert H. Smith School of Business was an invited speaker at the first conference organized by the Association of Female Academics in Finance, a subsidiary of the American Finance Association.

SMITH BRAIN TRUST – As our social lives increasingly flow from the real world to the online world, does it logically follow that, eventually, our shopping habits will flow that way as well? Or are our online social pursuits likely to make us too busy to spend time on shopping?

Preparedness Lessons from Walmart, FedEx and Procter & Gamble SMITH BRAIN TRUST – Among the lasting effects of a catastrophic natural disaster like Hurricane Harvey is one that is undeniably positive: Knowledge. It's an understanding of what is needed in the wake of a disaster, which efforts worked and which failed, and how to be better prepared.

The University of Maryland's Robert H. Smith School of Business is happy to welcome 18 new full-time faculty members for the 2017-2018 academic year. New faculty joined the Smith School in August in the following areas: Finance Pablo Slutzky, visiting assistant professor, Columbia Business School (PhD)Geoffrey Tate, professor

SMITH BRAIN TRUST — Departing General Electric CEO Jeffrey Immelt is a household name to investors on Wall Street, while Uber, scandal-ridden and operating at loss, reportedly is positioning for an initial public offering.

SMITH BRAIN TRUST — Kimo Kippon earned generous tips as a waiter in Hawaii, so he actually took a step down in pay when he moved into management.

SMITH BRAIN TRUST – Soon, it might be that your favorite place to shop is in your mailbox.