Marketing

"Babyfones" Wins Undergraduate Business Plan Competition

The Robert H. Smith School of Business is pleased to announce "Babyfones" as the winner of the Third Annual Undergraduate Business Plan Competition. Leading Babyfones are two recent grads, Sarah Vogel, a marketing major, and Dean Jephson, a finance major.

"The business plan competition was designed specifically for undergraduate students at the university and it provides students with an educational experience aimed at helping them develop a new venture idea," said Mark Wellman, a judge for the competition and director of academic programs in entrepreneurship at Smith.

Roland Rust Named Editor of Journal of Marketing

Roland T. Rust, chair of the marketing department at the Robert H. Smith School of Business, was recently named editor of the prestigious Journal of Marketing. This journal has been ranked number one in two of the last three surveys of major marketing journals. It is the oldest and most frequently cited journal in the marketing field and enjoys unique impact and visibility with the international marketing community. The journals broad audience ranges from academic members to the business community in the marketing field. Rusts term will run from July 1, 2005 to June 30, 2008.

Fourth Annual Netcentricity Conference Focuses on E-Markets

This year, the Robert H. Smith School of Business dedicated its Fourth Annual Netcentricity Conference, held on April 23, to the discussion of the Future of Electronic Markets. Panelists and participants included nationally and regionally respected e-marketers, professors of information technology and e-commerce, e-government program directors, researchers, and MBA students. The conference featured state-of-the-art multimedia presentations and timely research initiatives that demonstrated how important digital and information technology has become in our lives.

Smith's Marketing Program Cited Among 13 Best by BusinessWeek Onlinev

BusinessWeek online's "MBA Insider" cites the Smith School as one of 13 business schools receiving "high marks from graduates for exceptional marketing coursework as part of an MBA." The "MBA Insider," recently introduced by BusinessWeek, is a premium online guide that gives readers detailed information about b-school programs, applications, interviews, admissions, alumni advancement and other topics of interest to potential MBA students.

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