Marketing

Yajin Wang

Professor Wang received her Ph.D. in Marketing from the Carlson School of Management at University of Minnesota in 2015. Her research focuses on luxury brands and conspicuous consumption, and social/ interpersonal influence on consumer’s behavior. Her research has been published in Journal of Consumer Research and Psychological Science, and has been covered in the New York Times, Wall Street Journal, Harvard Business Review, BBC News, FOX News, and CNN. She teaches consumer behavior in the undergraduate program.

Publications:

Taylor Swift, Apple and Free Markets

A recent feud between singer Taylor Swift and Apple should help government regulators realize that digital music is not a public good like electricity. Swift taking Apple Music to task for not paying artists royalties for songs streamed during a three-month free trial attests to the power of a few strong artists to dictate to the channels. It also illustrates free market dynamics, Smith School professor P.K. Kannan says. Read more...

Seoungwoo Lee

Seounwoo Lee joined the Marketing doctoral program in 2011. Within the quantitative marketing concentration, Seoungwoo's specific research interests target mobile applications, crowdfunding, loyalty programs and eye tracking. His methodogical research focuses within dynamic structural econometric models, bayesian statistics, empirical industiral organization, cloud/parallel computing. Seoungwoo's dissertation consists of two essays within "Strategic Decision Making on Platforms for Mobile Applications".

Smith Presents Teaching Excellence Awards

The Robert H. Smith School of Business at the University of Maryland is recognized as one of the top research institutions in the world, but it is also a place where students can learn from some of the best teachers in the business. Each year, Smith awards three different honors to its faculty members who have demonstrated a passion for teaching excellence: The Distinguished Teaching Awards, the Krowe Teaching Excellence Awards and the Legg-Mason Award.

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