Marketing

Ratner Talks with Huff Post Live Today at 4 p.m.

Smith School Professor and Assistant Dean Rebecca Ratner talks with Huff Post Live today, Wednesday, April 29 at 4 p.m./EDT.

Many people feel embarrassed about doing fun activities alone, such as dining out or going to a movie. Ratner's research finds that when solo consumers do venture out, they enjoy themselves more than they expect. The challenge for companies that offer fun experiences is to figure out how to market to solo consumers.

Watch the show.

Kudos to Marketing Professors & PhD Alumni

 
Congratulations to the following faculty and PhD alumni from the marketing department at the University of Maryland's Robert H. Smith School of Business:
 
Finalist, 2015 Marketing Science Long-Term Impact Award 
Dave Godes' paper with Dina Mayzlin  “Firm-Created Word-of-Mouth Communication: Evidence from a Field Test,” Marketing Science, Volume 28, issue 4, 2009, (July/August), pp. 721-39,  is a finalist for the Long-Term Impact Award. This paper was also a finalist for the John D. C. Little Award in 2010.
 

Smith Undergrads Win Marketing Summit

A team of four undergraduates from the University of Maryland’s Robert H. Smith School of Business took home first place in this year’s Wake Forest Marketing Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C. After 10 days of preparation and two intense days of competition, the students returned triumphantly to College Park with the first place trophy and $8,000 in prize winnings. Smith won the competition in 2013 and 2009.

Nominate Favorite Profs for Krowe Award

All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland's Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, Tyser Teaching Fellow, lecturer, adjunct, or Ph.D. student) for one of several Krowe Teaching Awards in areas of general excellence. 

The deadline for submissions is March 2, 2015. Winners will be announced in May 2015.

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