Marketing

Seoungwoo Lee

Seounwoo Lee joined the Marketing doctoral program in 2011. Within the quantitative marketing concentration, Seoungwoo's specific research interests target mobile applications, crowdfunding, loyalty programs and eye tracking. His methodogical research focuses within dynamic structural econometric models, bayesian statistics, empirical industiral organization, cloud/parallel computing. Seoungwoo's dissertation consists of two essays within "Strategic Decision Making on Platforms for Mobile Applications".

Smith Presents Teaching Excellence Awards

The Robert H. Smith School of Business at the University of Maryland is recognized as one of the top research institutions in the world, but it is also a place where students can learn from some of the best teachers in the business. Each year, Smith awards three different honors to its faculty members who have demonstrated a passion for teaching excellence: The Distinguished Teaching Awards, the Krowe Teaching Excellence Awards and the Legg-Mason Award.

Ratner Talks with Huff Post Live Today at 4 p.m.

Smith School Professor and Assistant Dean Rebecca Ratner talks with Huff Post Live today, Wednesday, April 29 at 4 p.m./EDT.

Many people feel embarrassed about doing fun activities alone, such as dining out or going to a movie. Ratner's research finds that when solo consumers do venture out, they enjoy themselves more than they expect. The challenge for companies that offer fun experiences is to figure out how to market to solo consumers.

Watch the show.

Kudos to Marketing Professors & PhD Alumni

 
Congratulations to the following faculty and PhD alumni from the marketing department at the University of Maryland's Robert H. Smith School of Business:
 
Finalist, 2015 Marketing Science Long-Term Impact Award 
Dave Godes' paper with Dina Mayzlin  “Firm-Created Word-of-Mouth Communication: Evidence from a Field Test,” Marketing Science, Volume 28, issue 4, 2009, (July/August), pp. 721-39,  is a finalist for the Long-Term Impact Award. This paper was also a finalist for the John D. C. Little Award in 2010.
 

Smith Undergrads Win Marketing Summit

A team of four undergraduates from the University of Maryland’s Robert H. Smith School of Business took home first place in this year’s Wake Forest Marketing Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C. After 10 days of preparation and two intense days of competition, the students returned triumphantly to College Park with the first place trophy and $8,000 in prize winnings. Smith won the competition in 2013 and 2009.

Pages

Subscribe to RSS - Marketing