P.K. Kannan

Ralph J. Tyser Professor of Marketing Science | Chair, Department of Marketing

3445 Van Munching Hall
(301) 405-2188
Ph.D. in Management, Purdue University

P. K. Kannan is the Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business at the University of Maryland, and he is the Chair of the Department of Marketing.  His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).. He has received several grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing. His research has also won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award (2008, 2014) and he won the AMA/MSI Paul Root Award (2014).

Dr. Kannan is an AE for Journal of Marketing Research and serves on the editorial boards of the Marketing Science, Journal of Marketing, Journal of Service Research, and International Journal of Electronic Commerce. Dr. Kannan has served as the Chair for the American Marketing Association SIG on Marketing Research and is chairing the INFORMS Service Science section.

His teaching interests include marketing modeling, pricing, customer relationship management, new product development, and Internet retailing. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick, and Northrup Grumman. He has corporate experience with Tata Engineering and Ingersoll-Rand and has consulted for companies such as Frito-Lay, Pepsi Co, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.

Honors and Awards  

  • Winner, 2014 AMA/MSI Paul Root Award,  Journal of Marketing
  • Finalist, 2014 Paul Green Award, Journal of Marketing Research
  • Davidson Award, 2014, Journal of Retailing
  • Winner of the 2014 Outstanding Author Contribution, Review of Marketing Research
  • Winner of the 2014 Outstanding Paper Award in European Business Review
  • 2013-14 Best Reviewer Award, Journal of Marketing
  • 2012 AMA Innovation, Technology and Interactivity SIG Article, Journal of Marketing Research
  • Donald R. Lehmann Award, 2009, Journal of Marketing Research
  • John D. C. Little Award, 2008, Marketing Science
  • INFORMS Society of Marketing Science Gary Lilien Practice Prize Award, 2007
  • Finalist, Paul Green Award, 2009, Journal of Marketing Research
  • Harvey Sanders Professorship, The Robert H. Smith School of Business, 2004-2008
  • Safeway Fellow, The Robert H. Smith School of Business, 1999 – 2004
  • Allan J. Krowe Award for Teaching Excellence, May 2001
  • Top 15% Teaching Award, Robert H. Smith School of Business, 2000, 2008, 2012
  • NSF Grants, 2011-12, 2007-2010, 2002-2005


Selected Publications 

Hyoryung Nam and P. K. Kannan, “Informational Value of Social Tagging Networks,” Journal of Marketing, Volume 78, Number 4, July 2014, pp. 21 – 40.

  • Winner, 2014 AMA/MSI Paul Root Award 

Hongshuang (Alice) Li and P. K. Kannan, “Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment,” Journal of Marketing Research, Volume 51, Issue 1 (February) 2014, p.40-56.

  • Finalist for the 2014 Paul Green Award

Koukova, Nevena, P. K. Kannan, Amna Kirmani, “Multi-Format Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice,” Journal of Marketing Research, (forthcoming).

Williams, Nathan, P. K. Kannan, Shapour Azarm (2011), “Retail Channel Structure Impact on Strategic Engineering Product Design,” Management Science, Vol. 57, No. 5, May, pp. 897–914.

Kannan, P. K., Barbara Kline Pope, Sanjay Jain (2009), “Pricing Digital Content Product Lines: A Model and Application for the National Academies Press,” Marketing Science, Lead Article, Vol. 28, No. 4, July-August, (2009) pp. 620-636.  

  • Winner of the INFORMS Society of Marketing Science Practice Prize Competition, 2007

The award winning presentation may be seen at this link:

Bezawada, Ram, S. Balachandar, P. K. Kannan and Venky Shankar (2009),“Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights,” Journal of Marketing. Vol. 73, Iss. 3, p. 99-117.

Luo, Lan, P. K. Kannan, and Brian Ratchford (2008), "Incorporating Subjective Characteristics in Product Design and Evaluations," Journal of Marketing Research, Vol. 45, Iss. 2, p.182-194.  

  • Donald Lehmann Award, 2009, for the best dissertation-based article in JMR or JM.)  (Finalist for the Paul Green Award for the year 2008.

Luo, Lan, P. K. Kannan, and Brian Ratchford (2007), "New Product Development under Channel Acceptance," Marketing Science, Lead Article, Vol. 26, No. 2, p.149-163.

  • Winner of the John D. C. Little Award for the Best Paper in Marketing Science, Management Science for the year 2007.

Jank, Wolfgang and P. K. Kannan (2005), "Understanding Geographical Markets of Online Firms using Spatial Models of Customer Choice," Marketing Science, Vol. 24, No. 4 (Fall), p. 623-634.

Jain, Sanjay and P. K. Kannan, (2002), "Pricing of Information Products on Online Servers: Issues, Models, and Analysis," Management Science, Vol. 48, No. 9, September, pp. 1123-1143. 

Kannan, P. K. and Susan Sanchez, (1994), "Competitive Market Structures: A Subset Selection Analysis,"Management Science, Vol. 40, No.11, pp. 1484-1499. 

McCarthy, Patrick , P. K. Kannan, R. Chandrasekharan, and Gordon Wright, (1992), "Estimating Loyalty and Switching with an Application to the Automobile Market," Management Science, Vol. 38, No. 10 (October), pp. 1371-1394. 

Kannan, P. K. and Gordon P. Wright, (1991), "On Testing Competitive Market Structures", Marketing Science, Vol. 10, No. 4, pp. 338-347. 

Kannan, P. K. and Gordon P. Wright, (1991), "Modeling and Testing Structured Markets: A Nested Logit Approach", Marketing Science, Vol. 10, No. 1 (Winter), pp. 58-82.