Robert Krapfel

Associate Professor

3445 Van Munching Hall
(301) 405.2198
Ph.D. Marketing, Michigan State University

Joined University of Maryland in 1982.Dr. Krapfel's work focuses on organizational buyer behavior and relationship marketing issues in business-to-business settings. Author or co-author of over 20 refereed publications, his research currently emphasizes e-Business impacts on buyer-seller relationships. He has published in the Journal of Marketing, Journal of Retailing and Journal of Transportation, and serves on the editorial review board of Journal of Business-to-Business Marketing.

A Fulbright scholar in Brazil in 1989 and Fulbright Distinguished Chair in Marketing in Portugal in 2003, he has consulted or conducted executive education with Caterpillar, Marriott, Black & Decker, Northrop Grumman, the U.S. Department of Commerce, Metso Minerals and ARINC.

Effective July 1, 2003 Dr. Krapfel serves as the Director of the Smith School's Center for Global Business, previously was Marketing Department chair 1999-2001, and has served on the College of Engineering's Technology Incubator Board of Advisors since 1997.  

Selected Publications

Krapfel, Robert, (1982), "Marketing by Mandate," Journal of Marketing, v.46 (Summer), 79-85.

Krapfel, Robert, (1985), "An Advocacy Behavior Model of Organizational Buyers' Vendor Choice,"Journal of Marketing, (Fall), 51-59.