Marketing Department

Marketing Department

What is Marketing?

At its very essence, marketing revolves around people. It hinges on understanding both the consumer and the marketplace to devise products, services and experiences that deliver superior value not only to customers but also to society at large. Marketing professionals possess essential skills to succeed in this dynamic field such as:

Empathy: Understanding the aspirations, motivations, and pain points of consumers.
Creativity: Designing offerings that resonate
with target markets.
Analytics: Quantifying the impact of marketing efforts with stakeholders.
Adaptability: Navigating an ever-changing landscape with emerging platforms and strategies.

Marketing professionals pursue thriving careers in advertising, branding, design, consulting, market research and analysis, business development, public relations, and communications.

#12
Best Marketing Undergrad Program
U.S. News Report, 2022
#10
M.S. in Marketing Analytics (U.S.)
QS, 2023
#3
Faculty Research Productivity
AMA Journals, 2022

Smith Marketing Department

UMD is home to world-renowned marketing faculty who have extensive research expertise, practical marketing knowledge, and vast teaching experience at both the undergraduate and graduate levels. Our faculty have a range of expertise in areas such as consumer behavior, competitive marketing strategy, social influence, brand identity, sales management, and consumer analytics.

Supported by an active PhD program, the Center for Excellence in Service and the Smith Behavioral Lab, the marketing department faculty is fully supported in developing original research while giving undergraduate and graduate marketing students the ability to apply cutting-edge research insights to drive strategic decision-making.

Faculty

The Marketing Department prides itself on being home to a diverse group of award-winning professionals in the industry. Our faculty expertise ranges from understanding consumers to understanding markets and firm behavior, encompassing marketing analytics, artificial intelligence, customer equity and service productivity, digital markets and digital content, mobile marketing, social networks, goals and emotions, variety-seeking, agent-based models, pricing, social influence, and eye-tracking research. Please view our full faculty list for more information.

Faculty Research & Insights

Groundbreaking AI Technology Uses People’s Eye Movements to Predict Their Decisions

Read the article : Groundbreaking AI Technology Uses People’s Eye Movements to Predict Their Decisions
Smith School Revolutionizes AI Job Tracking with AI-Powered Tool

Read the article : Smith School Revolutionizes AI Job Tracking with AI-Powered Tool
How Influencers Are Changing the Marketing Game

Research Shows How to Maximize Sales When Choosing Influencers to Work With

Read the article : How Influencers Are Changing the Marketing Game
Is the NFL’s Huge Spotlight on Taylor Swift and Travis Kelce’s Rumored Relationship a Good Look for the League?

Read the article : Is the NFL’s Huge Spotlight on Taylor Swift and Travis Kelce’s Rumored Relationship a Good Look for the League?
Why the UFC-WWE Merger is a One-Two Marketing Punch

Read the article : Why the UFC-WWE Merger is a One-Two Marketing Punch

Connection to DC and Northeast Market

The Washington, D.C. - Baltimore area presents Smith Marketing students with a thriving ecosystem of possibilities for networking, hands-on learning, internships, and career opportunities. This dynamic region houses prominent federal agencies, corporate headquarters such as Amazon, Marriott and Hilton, advertising and digital agencies such as Ogilvy, Edelman and FlyWheel Digital, along with numerous influential nonprofits. 42% of our marketing undergraduates accept full-time positions in the metro DC area, 24% in New York City, and 14% in Baltimore. Moreover, with over 30,000 of our impressive 60,000+ alumni residing in the surrounding metroplex, encompassing Baltimore, Northern Virginia, and Washington, D.C., our students gain convenient access to an extensive network of accomplished business leaders, offering unparalleled support and connections for their future endeavors.

 

Marketing News

Smith Hires New Marketing, Finance, Information Technology Faculty
Smith School welcomes five new faculty members for Fall 2024, including experts in marketing, finance, and information technologies. Daniel…
Read News Story : Smith Hires New Marketing, Finance, Information Technology Faculty
21 Smith School Professors Named Among Top 2% Scholars Worldwide
The University of Maryland’s Robert H. Smith School of Business faculty shapes future leaders in classrooms and drives global impact…
Read News Story : 21 Smith School Professors Named Among Top 2% Scholars Worldwide
AMA CEO Shares Vision for the Future of Marketing During CEO at Smith
Bennie F. Johnson, CEO of the American Marketing Association, shared insights on the marketing industry's future at the University of…
Read News Story : AMA CEO Shares Vision for the Future of Marketing During CEO at Smith

 

Contact Us

Department Chair

Amna Kirmani
Ralph J. Tyser Professor of Marketing

Associate Chair

Mary Beth Furst
Associate Area Chair, Marketing

Department Manager

Laura Steeg, Department Coordinator
Phone: 301-405-8149
Email: lsteeg@umd.edu

Back to Top