A student team representing the University of Maryland’s Robert H. Smith School of Business took second place in the team and individual writing competitions at the 2012 Biz Quiz hosted by Ohio State’s Fisher College of Business in November 2012.
Responding to a projected shortage of analytical experts, the University of Maryland's Robert H. Smith School of Business will launch a degree program focused on managing and analyzing big data.
Classes begin in fall 2013 for the M.S. in Business for Marketing Analytics. The curriculum will equip its graduates to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand customers.
In fall 2012, the University of Maryland’s Robert H. Smith School of Business joined four other universities in an MBA initiative pilot curriculum called Public Relations for Business Leaders. This project, in cooperation with the Public Relations Society of America (PRSA), aims to equip students with the professional communication skills that are essential to leaders today.
Media Alert: November 16, 2012
Marketing experts in the University of Maryland’s Robert H. Smith School of Business are available to comment on trends shaping the 2012 holiday shopping season.
The Smith School has an in-house facility for live or taped interviews via fiber-optic line for television or multimedia content.