Ishan Dey, a sophomore marketing major, writes about last week’s undergraduate marketing conference in a blog post originally published on terpAMA Scoop.

Fourteen undergraduate students are in Australia this summer as part of a 10-week program led by Mary Harms, associate clinical professor of marketing.  The first two weeks were spent in Melbourne, where the students earned three credits for an upper-level BMGT marketing course. Afterwards, Smith students began working at internships in and around Sydney.

For the fifteenth year, the University of Maryland's Robert H. Smith School  of Business hosted 45 MBA students from Australia for a two-week USA  Business & Culture Tour in January 2015. The program is the highlight of an  active collaboration between the Smith School and RMIT University (the  Royal Melbourne Institute of Technology), including a vibrant semester  exchange program research connections, and this summer, a two-week BMGT  course taught for Smith students in Melbourne by Mary Harms, clinical  associate professor in marketing at Smith

The University of Maryland’s Robert H. Smith School of Business chapter of the American Marketing Association had a successful trip to the AMA International Collegiate Conference in New Orleans in April 2014. terpAMA was named one of the top 25 chapters for the third consecutive year, and the chapter’s Design Fellows program finished third in the conference’s case competition. In addition, Smith junior marketing major Victoria Hogan Edwards was recognized for being one of nine students nationwide to receive the Coca-Cola Global Marketing Internship this summer.

Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes.