Bo "Bobby" Zhou | Smith School

Bo "Bobby" Zhou

Associate Professor

Contact

301-405-8795

bozhou@umd.edu

3461 Van Munching Hall

Personal Website

View My CV

Professor Zhou received his Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2014. His research focuses on competitive marketing strategies, in particular, pricing and promotion. He uses both analytical models as well as experimental approaches in his research. His work has been published in the Journal of Marketing Research, Marketing Science, and Management Science. He has presented papers at the INFORMS Marketing Science conference, INFORMS POMS conference, UT Dallas FORMS conference, Summer Institute in Competitive Strategy (SICS) at UC Berkeley, DC IO Day, among others. He teaches Marketing Research Methods in the undergraduate programs, Pricing at the MBA/MS programs, and Analytical Models in Marketing in the PhD programs. He also serves on the editorial board of Decision Science, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science.

Honors and Awards

Marketing Science Institute (MSI) Scholar, 2024
Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2023-24
Allen J. Krowe Award for Teaching Excellence, Smith School of Business, University of Maryland, College Park, 2024
Marketing Science Service Awards, 2023
Emerging Fellow at Smith, Smith School of Business, University of Maryland, 2023-2028
Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2021-2022
Boston University Platform Symposium Alessandro di Fiore Best Paper Award, 2022
INFORMS Management Science Distinguished Service Award, 2021
INFORMS Management Science Distinguished Service Award, 2020
Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2018-2019
AMA Sheth Foundation Doctoral Consortium Faculty, New York University, 2019
Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2017-2018
Marketing Science Institute (MSI) Young Scholar, 2019
INFORMS Management Science Meritorious Service Award, 2018
Distinguished Teaching Award, Smith School of Business, University of Maryland, College Park, 2016-2017
INFORMS Management Science Meritorious Service Award, 2017
Finalist, John D.C. Little Best Paper Award, Marketing/Management Science, 2016 (Awarded annually for the best marketing paper published in Marketing Science/Management Science)
INFORMS Management Science Meritorious Service Award, 2016
Distinguished Teaching Award, Smith School of Business, University of Maryland, College Park, 2015-2016
Allen J. Krowe Award for Teaching Excellence, Smith School of Business, University of Maryland, College Park, 2016
Inaugural Faculty Member of Distinction Awards, Smith School of Business, University of Maryland, College Park, 2015-2016
Most Valuable Professor (MVP) by Men's Soccer Team, University of Maryland, College Park, 2015-2016
Philip Merrill Presidential Scholar Mentor, University of Maryland, College Park, 2015-2016
Distinguished Teaching Award (Top 15%), Smith School of Business, University of Maryland, College Park, 2014-2015
AMA Sheth Foundation Doctoral Consortium Fellow, University of Washington, Seattle, 2012

Research

Tianxin Zou and Bo Zhou. Self-preferencing and Search Neutrality in Online Retail Platforms. Management Science, forthcoming.

D. Daniel Sokol and Bo Zhou (2024). Antitrust Regulation. Journal of Law and Innovation.

Vivian Qin, Koen Pauwels, and Bo Zhou (2024). Data-driven Budget Allocation of Retail Media by Ad Product, Funnel Metric, and Brand Size. Journal of Marketing Analytics.

Chutian Wang, Bo Zhou, Yogesh V. Joshi (2023) Endogenous Consumption and Metered Paywalls. Marketing Science 43(1):158-177.

Bo Zhou, Tianxin Zou (2023) Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces. Marketing Science 42(2):360-376.
– Boston University Platform Symposium Alessandro di Fiore Best Paper Award, 2022

Prabirendra Chatterjee and Bo Zhou. (2021) Sponsored Content Advertising in a Two-sided Market. Management Science, 67:12, 7560-7574.

Tianxin Zou, Bo Zhou, and Baojun Jiang. (2020) Product-Line Design in the Presence of Consumers’ Anticipated Regret. Management Science, 66:12, 5665-5682.

Baojun Jiang, Lin Tian, and Bo Zhou. (2019). Competition of Content Acquisition and Distribution Under Consumer Multipurchase. Journal of Marketing Research, 56(6), 1066–1084.

Tianxin Zou, Bo Zhou, Baojun Jiang (2020) Product-Line Design in the Presence of Consumers’ Anticipated Regret. Management Science 66(12):5665-5682.

Baojun Jiang, Lin Tian, Bo Zhou (2019). Competition of Content Acquisition and Distribution Under Consumer Multipurchase. Journal of Marketing Research, 56(6), 1066-1084.

Preyas Desai, Debu Purohit, and Bo Zhou (2018). Allowing Consumers to Bundle Themselves: The Profitability of Family Plans, Marketing Science Vol. 37, No. 6, November–December, pp. 855–1052.

Preyas Desai, Debu Purohit, and Bo Zhou (2016). The Strategic Role of Exchange Promotions, Marketing Science Vol. 35, No. 1, January–February, pp. 93–112.
– Finalist, 2017 INFORMS John D.C. Little Best Paper Award

Bo Zhou, Carl F. Mela, and Wilfred Amaldoss (2015). Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?, Journal of Marketing Research: June 2015, Vol. 52, No. 3, pp. 325-336.

Preyas Desai, Debu Purohit, and Bo Zhou (2014). The Effect of Slotting Allowances. In D. Teece and A. Augier (Eds.), The Palgrave Encyclopedia of Strategic Management, Eds. London: Palgrave McMillan.