Gujie Li Directory Page

Gujie’s research interests center around understanding how platform design choices including multimodal communication and artificial intelligence reshape user behavior and experience, specifically within the contexts of education, healthcare and marketing. In addition, he cares about critical social topics such as gender/racial bias, as well as the challenges faced by underrepresented groups. On a broader scale, the overarching goal is to contribute to social welfare by fostering a more educated, healthier, and equitable society. He leverages quasi-experiment opportunities in the real world, and combines econometrics with NLP, audio analytics and video analytics to derive business insights from large-scale user-generated content.

He is in the 2024-2025 job market.