Michael Trusov | Smith School

Michael Trusov

Dean’s Professor of Digital Marketing and Analytics

Ph.D., University of California Los Angeles

Contact

301-405-5878

mtrusov@umd.edu

3463 Van Munching Hall

Personal Website

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Michael Trusov is the Dean’s Professor of Digital Marketing and Analytics at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science and a Master's degree in Business Administration. Dr. Trusov is an Associate Editor for Journal of Marketing Research and Journal of Marketing.

His research interests include Digital Marketing (social media marketing, search engine marketing, social networks, clickstream analysis, electronic word-of-mouth marketing, e-commerce, recommendation systems, consumer-generated content), Text Analysis, Eye-tracking and Data Mining.

Professor Trusov has extensive industry experience in the area of software development and IT consulting, specializing in marketing automation, database management, Internet applications, and e-commerce.

He teaches Digital Marketing and Digital Analytics courses across various programs at the University of Maryland.

Honors and Awards

Finalist, EMAC-IJRM Jan-Benedict Steenkamp Award for Long-Term Impact, 2023
Finalist, Sheth Foundation/Journal of Marketing Award, 2022
MSI Scholar, 2020
Finalist, INFORMS Society for Marketing Science Long Term Impact Award (LTI Award), 2020
Winner, CBSIG (AMA Consumer Behavior Group) Research in Practice Award, 2020
Finalist, JM MSI/H. Paul Root Award, 2017
Finalist, William F. O'Dell Award, 2016
Winner, William F. O'Dell Award, 2015
Emerald Management Reviews Citation of Excellence, Top 35 Most Cited Management Articles from the past 15 years (chosen out of 200,000+ articles), 2014
Journal of Marketing, Top 10 Articles with the most impact on marketing practice, 2014
Journal of Marketing Research, Top 10 Articles with the most impact on marketing practice (2004 to 2012), 2014
Named as one of Top 50 Most Productive Researchers in Marketing, 2009-2013 (AMA DocSIG, 2013), 2013
Ranked among the top 50 most productive researchers for 2009-2013 (AMA's DocSig Author Research Productivity), 2013
Finalist, Frank M. Bass Award, 2013
MSI Young Scholar, 2013
Winner, SMA Emerging Scholar Award, 2011
Winner, Donald R. Lehmann Award, 2011
Finalist, IJRM Best Paper Award, 2011
Winner, Paul E. Green Award, 2011
Top 15% Teaching Award, Robert H. Smith School of Business, 2010
Winner, Emerald Management Reviews Citation of Excellence Award, 2010
Runner-up, MSI/H. Paul Root Award, 2009
Finalist, Harold H. Maynard Award, 2009
Winner, MSI's Alden Clayton Doctoral Dissertation Competition, 2006

Selected Publications

Kim, Sanghwa and Michael Trusov (2024), “The Impact of Air Pollution on Consumer Spending,” Journal of Marketing, forthcoming.

Chen, Xi, Ralf van der Lans and Michael Trusov (2021), “Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks,” Management Science 67(12):7575-7598.

Shi, Savannah Wei and Michael Trusov (2021), “The Path to Click: Are You On It?” Marketing Science, 40 (2), 344-365.

Mejia, Jorge, Anand Gopal and Michael Trusov (2020), “Deal or No Deal? Online Deals, Retailer Heterogeneity and Brand Evaluations in the Competitive Environment,” Information Systems Research, 31 (4) 1087-1106.

Kim, Chul, P.K. Kannan, Michael Trusov and Andrea Ordanini (2019), “Modeling Dynamics in Crowdfunding,” Marketing Science, Vol. 39(2), pp.339–365.

Watson, Jared, Pocheptsova Ghosh, Anastasiya, and Michael Trusov (2018), “Swayed by the Numbers: The Consequences of Displaying Product Review Attributes,” Journal of Marketing, Vol. 82(6), 109-131.

Yuchi Zhang, Michael Trusov, Andrew T. Stephen, and Zainab Jamal (2017) “Online Shopping and Social Media: Friends or Foes?” Journal of Marketing, November 2017, Vol. 81, No. 6, pp. 24-41.

Oliver J. Rutz, Garrett P. Sonnier, and Michael Trusov (2017) “A New Method to Aid Copy Testing of Paid Search Text Advertisements,” Journal of Marketing Research, December 2017, Vol. 54, No. 6, pp. 885-900.

Trusov, Michael, Liye Ma and Zainab Jamal (2016), “Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting,“ Marketing Science, (special issue on Big Data), 35(3), pp. 405-426.

Trusov, Michael, William Rand and Yogesh V. Joshi (2013), “Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors,” Journal of Marketing Research, December, Vol. 50, Issue 6.

Rutz, Oliver and Michael Trusov (2011), “Zooming In on Paid Search Ads – A Consumer-level Model Calibrated on Aggregated Data,” Marketing Science, September/October, 30: 789-800.

Rutz, Oliver, Michael Trusov and Randolph E. Bucklin (2011), “Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?” Marketing Science, July/August, 30:646-665.

Moe, Wendy W. and Michael Trusov (2011), “The Value of Social Dynamics in Online Product Ratings Forums,” Journal of Marketing Research, June, Vol. 48, No. 3: 444-456.

Decker, Reinhold and Michael Trusov (2010), “Estimating Aggregate Consumer Preferences from Online Product Reviews,” International Journal of Research in Marketing, Lead Article, Vol. 27 (4), 293-307.

Trusov, Michael, Anand Bodapati and Randolph E. Bucklin (2010), “Determining Influential Users in Internet Social Networks,” Journal of Marketing Research, Vol. 47 (4), 643-658.

Trusov, Michael, Randolph E. Bucklin and Koen Pauwels (2009), “Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site,” Journal of Marketing, Vol. 73 (September 2009), 90-102.