Robert Krapfel Directory Page

Joined University of Maryland in 1982. Retired from the University in 2014 and received recognition as an Emeritus Associate Professor in November 2014.  

Dr. Krapfel's work focuses on organizational buyer behavior and relationship marketing issues in business-to-business settings. Author or co-author of over 20 refereed publications, his research currently emphasizes e-Business impacts on buyer-seller relationships. He has published in the Journal of Marketing, Journal of Retailing and Journal of Transportation, and serves on the editorial review board of Journal of Business-to-Business Marketing.

A Fulbright scholar in Brazil in 1989 and Fulbright Distinguished Chair in Marketing in Portugal in 2003, he has consulted or conducted executive education with Caterpillar, Marriott, Black & Decker, Northrop Grumman, the U.S. Department of Commerce, Metso Minerals and ARINC.

Positions previously held included Director of the Smith MBA and MS Programs, Director of the Smith Center for Global Business, Marketing Department chair, and member of the College of Engineering's Technology Incubator Board of Advisors.

Selected Publications

Krapfel, Robert, (1982), "Marketing by Mandate," Journal of Marketing, v.46 (Summer), 79-85.

Krapfel, Robert, (1985), "An Advocacy Behavior Model of Organizational Buyers' Vendor Choice,"Journal of Marketing, (Fall), 51-59.