Join Dr. Michel Wedel for a discussion of important topics that he teaches in the MS in Marketing Analytics program at the Robert H. Smith School of Business. Wedel will illustrate eye-tracking data to assess the effectiveness of advertising.
Join Dr. Michel Wedel for a discussion of important topics that he teaches in the MS in Marketing Analytics program at the Robert H. Smith School of Business. Wedel will illustrate eye-tracking data to assess the effectiveness of advertising.