Featured Researchers

Chris Dellarocas, associate professor of information systems, received his PhD from the Massachusetts Institute of Technology. His research studies how online reputation mechanisms, online product review sites and other Web 2.0 technologies are affecting firm strategies, consumer behavior and competition among infomediaries.

Steve Heston, associate professor of finance, received his PhD from Carnegie Mellon University. His research interests are in analyzing options with stochastic volatility and international stock risk. His current work focuses on option valuation and stock investing.

P.K. Kannan, Harvey Sanders Associate Professor of Marketing, received his PhD from Purdue University. His primary research areas are new product/service development, design and pricing digital products and product lines, marketing and product development on the Internet, e-service, and customer relationship management (CRM) and customer loyalty. His recent research focuses on new product/service development, and marketing of information products.

Amna Kirmani, professor of marketing, received her PhD from Stanford University. Her research interests include consumers’ inferences of product quality from marketing signals, consumers’ use of persuasion knowledge, and branding. Her recent work focuses on deception in interpersonal contexts, such as sales, and the extent to which consumers think deception is appropriate in the context of persuasion.

Roland Rust, David Bruce Smith Chair in Marketing and chair of the marketing department, is Executive Director of the Center for Excellence in Service and received his PhD from the University of North Carolina, Chapel Hill.  He is a prolific and frequently-honored author, having won best article awards for articles in Marketing Science, Journal of Marketing Research (twice), Journal of Marketing (three times), Journal of Service Research, Journal of Advertising, andJournal of Retailing, as well as MSI’s Robert D. Buzzell Best Paper Award (twice). His book, Driving Customer Equity(written with Valarie Zeithaml and Katherine Lemon) won the Berry-AMA Book Prize for the best book in marketing. Rust is editor of the Journal of Marketing.