February 23, 2015

Five Ways to Lose Customers

SMITH BRAIN TRUST -- As a small business owner, clearly you cannot compete with the big box stores on price. Instead, customers come to you for personalized and knowledgeable customer service. “You can solve their problem like no one else can,” says Brent Goldfarb, academic director of the Dingman Center for Entrepreneurship at the University of Maryland’s Robert H. Smith School of Business. Goldfarb and others share five customer service no-no’s in an Industry Edge article...

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About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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