Research@Smith Bookshelf

Recent titles from Robert H. Smith School of Business faculty include:

Dancing Elephants and Leaping Jaguars

Author: Sunil Mithas, professor
Publisher: Finerplanet (fall 2014)
Summary: Few companies can match the recent global expansion of the Tata Group, which owns brands such as Jaguar, Land Rover, Taj Hotels and Good Earth Teas. Since 1991, annual revenue for the Indian conglomerate has exploded from $4 billion to more than $100 billion. Mithas explores the winning formula, the Tata Business Excellence Model.

An Introduction to Agent-Based Modeling

Coauthor: Bill Rand, assistant professor of marketing and director of the Center for Complexity in Business
Publisher: The MIT Press (April 10, 2015)
Summary: Agent-based modeling represents an emerging way of doing science — as computer-based experiments in natural, social and engineered contexts, across domains that range from engineering to ecology. This introduction enables a hands-on approach — with hundreds of examples and exercises using NetLogo — to begin constructing models immediately, regardless of experience or discipline.

Handbook of Service Marketing Research

Coauthor: Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing
Publisher: Edward Elgar (April 28, 2014)
Summary: Researchers and practitioners get insight to the latest academic thinking on customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society.

Research @ Smith Calendar

May 1, 2015 Second annual Conference on Financial Market Regulation with the Securities and Exchange Commission, co-hosted by the CFA Institute; 8:30 a.m. to 8 p.m.; SEC headquarters, Washington, D.C.

May 11, 2015 The Intended and Unintended Consequences of Financial Reform; 9 a.m. to 7 p.m.; Ronald Reagan Building, Washington, D.C.

May 18, 2015 IBM Conference; 8 a.m. to 5 p.m.; Van Munching Hall 1500 and 1524, University of Maryland, College Park, Md.

May 21, 2015 Smith commencement; 2:30 p.m. for undergraduates and 5:30 p.m. for graduates; Xfinity Center, University of Maryland, College Park, Md.

Nov. 13, 2015 Smith School Business Summit; Baltimore Marriott Inner Harbor at Camden Yards, 110 S Eutaw St, Baltimore, Md.