Community / March 1, 2007

Smith School to Host "The Disney Keys to Excellence" Conference on Leadership, Management, Service, & Loyalty in June

The University of Maryland's Robert H. Smith School of Business is honored to host and be a Gold Sponsor of the Disney Institute's renowned professional development program, The Disney Keys to Excellence. The full-day event -- on June 6, 2007 in Van Munching Hall, College Park, MD -- will give area business professionals a chance to discover, the business behind the magic. The program sessions will introduce participants to innovative Disney business strategies that they can implement in their own organizations.

As the host of this event, the Smith School is able to offer the Disney program to members of the Smith community for $349 per person. Just use special code UMCPDISNEY07 when you register.

Professional development programs that we offer to groups meeting at the Walt Disney World Resort have proven extremely popular, said George Aguel, senior vice president for Walt Disney Parks and Resort. Community leaders around the country started asking us to bring similar programs to their cities, and The Disney Keys program does just that. Participants will discover Disney success stories and learn about management philosophies and behind-the-scenes operations that have made the Walt Disney World Resort a benchmark for businesses around the world.

According to Aguel, Disney Institute programs are unique in the world of business. What makes the Disney learning experience so different and meaningful, says Aguel, is that we don't simply teach theory. We showcase philosophies and strategies that have made the Walt Disney World Resort a success ideas that are easily adaptable to other organizations. We do this by taking people inside the Disney operation, showcasing on-stage and behind-the-scenes locations so attendees see firsthand how it all happens.

The Disney Keys program will showcase four 90-minute sessions:

  • Leadership, Disney Style Participants discover how effective leadership has been the catalyst at Disney to drive employee/customer satisfaction and bottom-line results, from the company's inception to today.
  • Management, Disney Style Participants examine the importance of integrating an organizations corporate culture into selection, training, and care.
  • Service, Disney Style Participants explore world-renowned Disney principles for service excellence.
  • Loyalty, Disney Style Participants learn key practices and principles in building and sustaining loyalty that have made Disney a trusted and revered brand around the world for more than 75 years.

Registration fees for the program include course materials, continental breakfast and lunch. Group discounts are available. As the host of this event, the Smith School is able to offer the Disney program to members of the Smith community for $349 per person. Just use special code UMCPDISNEY07 when youregister. 

For more information or to register call (877) 544-2384 or visit http://www.disneydc.com

Media Contact

Greg Muraski
Media Relations Manager
301-405-5283  
301-892-0973 Mobile
gmuraski@umd.edu 

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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