Look for more big-impact research from Smith faculty in the area of social media. The following working papers are available on SSRN. Contact individual faculty members for more information about their specific area of study.
Working Papers
Are You a Viral Star? Conceptualizing and Modeling Inter Media Virality. Michael Trusov, assistant professor of marketing; Amit Joshi
Building the B[r]and: Using Social Media to Drive Customer Engagement and Sales.Yogesh Joshi assistant professor of marketing; William Rand, assistant professor of marketing and research director of the Center for Complexity in Business;Louiqa Raschid, professor of information systems
Comparing Social Tags to Microblogs. William Rand, Victoria Lai (University of Maryland undergraduate student); Christopher Rajashekar, MBA
Cross-Country Heterogeneity of Attribute Effects in Online Product Reviews Michael Trusov; Reinhold Decker
Differential Adaptive Diffusion: Understanding Diversity and Learning Whom to Trust in Viral Marketing. William Rand, Lise Getoor, Hossam Sharara
A Dynamic Competitive Analysis of Content Production and Link Formation of Internet Content Developers. Liye Ma, assistant professor of marketing
Evolving Viral Marketing Strategies. William Rand; Forrest Stonedahl; Uri Wilensky
Future Link Prediction in the Blogosphere for Recommendation. William Rand; Louiqa Raschid; Shanchan Wu (doctoral student)
Homophily or Influence? An Empirical Analysis of Purchase within a Social Network. Liye Ma; Ramayya Krishnan; Alan Montgomery
The Informational Value of Social Tags in Predicting Stock Market Returns. Hyoryung Nam; P.K. Kannan, Ralph J. Tyser Professor of Marketing and marketing department chair
Judging Borrowers by the Company They Keep: Social Networks and Adverse Selection in Online Peer-to-Peer Lending. Mingfeng Lin, (doctoral student), Nagpurnanand R. Prabhala, associate professor of finance, Siva Viswanathan, associate professor of information systems and co-director of DIGITS
Listening in on Online Conversations: Measuring Brand Sentiment with Social Media. David Schweidel, Wendy Moe, associate professor of marketing, Chris Boudreaux
Mapping Products on Social Tagging Networks: Insights for Demand Forecast and Pricing Strategy. Hyoryung Nam (doctoral student), William Rand, P.K. Kannan
Measuring the Value of Social Dynamics in Online Product Rating Forums. Wendy Moe, Michael Trusov.
Online Product Opinion: Incidence, Evaluation and Evolution. Wendy Moe, David Schweidel
Predicting Author Blog Channels with High Value Future Posts for Monitoring. William Rand; Louiqa Raschid; Shanchan Wu (doctoral student); Tamer Elsayed
Prediction with Twitter: The Billboard Top 200. Yogesh Joshi; Derek Monner (doctoral student); William Rand
Recommendations in Social Media for Brand Monitoring. William Rand; Louiqa Raschid; Shanchan Wu
Sequential and Temporal Dynamics of Online Opinion. David Godes, associate professor of marketing; Jose Silva
Signaling Success: Strategically-Positive Word of Mouth. David Godes; Andrea Wojnicki
Social Tag Maps: A New Methodology for Building Brand Associative Networks. Hyoryung Nam; Yogesh Joshi; P.K. Kannan; William Rand
Previous Article | Table of Contents | Next Article |
Media Contact
Greg Muraski
Media Relations Manager
301-405-5283
301-892-0973 Mobile
gmuraski@umd.edu
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.