Broadcast Dates:
Thursday, July 9, 2009, 7:30 p.m.
Sunday, July 12, 2009, 7:30 a.m.
Monday, July 13, 2009, 4:30 a.m.
For companies to stay one step ahead of the competition they need to be innovative – one way to do that is to rethink business models to incorporate sustainability. This can lead to new efficiencies that add to the firm’s bottom line, make customers happy and lessen environmental impact as well.
In this edition of Smith Business Close-Upwith the University of Maryland’s Robert H. Smith School of Business, Rachelle Sampson, assistant professor in logistics, business and public policy, talks about how sustainability can be economical.
Professor Sampson currently teaches an MBA course called “The Economics of Sustainability” that explores the market failures that lead to problems such as pollution and overuse of natural resources, and the policy solutions that exist. Sampson’s research focuses on strategic alliances and the organization of corporate R&D.
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Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders. Where to watch
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WMPB-TV (Ch. 67), Baltimore Media Contact
Greg Muraski
Media Relations Manager
301-405-5283
301-892-0973 Mobile
gmuraski@umd.edu
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.