The University of Tampere in Finland partnered with the Center for Excellence in Service (CES) to offer an executive education program focusing on service marketing and management. The CES hosted 17 EMBA students from the Finnish university from May 14-16, 2014. Professors P.K. Kannan and Yogesh Joshi presented, respectively, seminars on customer equity management and service innovation. Our Finnish guests were hosted onsite by managers at the Corporate Executive Board, in Arlington, VA., for a seminar on the “effortless” customer experience, and by marketing managers at The National Aquarium in Baltimore, to learn about its innovative marketing program. Onsite visits incorporated themes discussed in the program to provide students the opportunity to learn from leading marketing practitioners.
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About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.