Auto Dealerships Using Customer Management Systems Perform 15 Percent Better Than Competitors, According to University of Maryland Business School
Orlando, Fla. February 11, 2006 Auto dealerships using customer management systems are performing 15 percent better than competitors, according to new research from the University of Marylands Robert H. Smith School of Business. The finding is part of initial results from a comprehensive third-party research study conducted by the Smith School. The research is based on a survey issued by researchers in the Department of Decision and Information Technologies and distributed through Autobytel Inc.