SMITH BRAIN TRUST — Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v.

The INFORMS Society for Marketing Science (ISMS) has named marketing PhD student Seoungwoo Lee of the University of Maryland’s Robert H. Smith School of Business as a winner in its ISMS Doctoral Dissertation Competition for 2015.

SMITH BRAIN TRUST — Black Friday in 2015 is increasingly symbolic. “While the day after Thanksgiving still holds special significance in the U.S.

COLLEGE PARK, Md. – Oct. 7, 2015 – Marketing PhD student Seoungwoo Lee of the University of Maryland's Robert H. Smith School of Business has captured the 2015 Shankar-Spiegel Dissertation Proposal Award from the nonprofit organization Marketing EDGE.

SMITH BRAIN TRUST -- Storefront signs that recently went up for the grand opening of TargetExpress near the University of Maryland will make a quick exit.

UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics  COLLEGE PARK, Md. – Nov. 20, 2014 – Post-recession shoppers, some cautious, others shortcutting to bargains, are increasingly “webrooming.” The tactic involves studying prices and products online, then purchasing from brick and mortar stores. 

August 30, 2012 & September 2, 2012 Summer Drought Leads to Fall Price Hikes The summer of 2012 saw record droughts in much of United States, particularly the Midwest, impacting the growing season for the nation’s farmers. With entire crops lost, many of the effects are yet to be seen on the grocery shelves.

Despite early August rainfall, about two-thirds of the United States – mostly across the Midwest and in the South – has endured what climatologists have described as this country’s most severe drought in more than 50 years. Robert H. Smith School of Business faculty experts are available to comment on the implications for food and energy consumption. The Smith School has an in-house facility for live or taped interviews via fiber-optic line for television or multimedia content. Food Chain

Research by Jie Zhang In an attempt to attract and retain loyal customers, more and more retailers are offering loyalty programs, and marketing researchers continue to study their effectiveness.

A sampling of retail expertise from faculty at the University of Maryland’s Robert H. Smith School of Business reveals three different perspectives about the 2011 Christmas-holiday shopping season: