There are two things that U.S. Census Bureau Director Robert Santos says have always been most important to him – statistics and helping others.

Consumer ‘Word-of-Mouth’ Study Cited for Long-Run Impact in Marketing Field Research into managing consumer word-of-mouth communication by David Godes, professor and chair of the Marketing Department at the University of Maryland’s Robert H. School of Business, has garnered an INFORMS Society for Marketing Science “Long Term Impact Award” for 2017.

SMITH BRAIN TRUST — Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v.

Join us for the ThoughtLeadership@Smith Breakfast Series. Smith faculty present their latest research on topics that matter to you and your organization. Each presentation is followed by an opportunity to network with alumni and regional business leaders at one of Smith’s convenient local campuses in Washington, D.C., or Baltimore, Md.

Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?

Do online ratings and reviews actually help consumers make better decisions about doctors, hotels, schools, restaurants, movies and other purchase options? The answer may surprise you.