Registration is open for the "Optimizing Marketing Performance with AI" workshop on Sept. 19-20, 2024. Led by Professor Liye Ma, it targets marketing professionals to enhance AI-driven marketing strategies. This is an executive education course offered by the Smith School.

The Robert H. Smith School of Business at the University of Maryland is pioneering AI education to meet rising industry demand. The school's new AI center and specialized programs prepare students to address business challenges with AI, ensuring graduates' market relevance.

The recent overhaul of the federal policy on allocating deceased donor livers has not significantly improved geographical inequities and has led to a greater loss in viable organs, according to findings from the University of Maryland’s Robert H. Smith School of Business.

Smart machines do many things better than humans, but Deloitte executive Bill Eggers has good news for workers worried about a robot apocalypse. “This very dystopian narrative that we see, there’s no evidence for it historically,” he said March 29, 2019, at the third annual Smith Analytics Consortium thought leadership conference at the University of Maryland’s Robert H. Smith School of Business. “In every other period of technological revolution, we’ve created more jobs than we’ve lost.”

Maryland Smith's Xian Gu, P.K. Kannan and Liye Ma, have been selected as a finalist for the 2018 Marketing Science Institute/H. Paul Root Award for their research paper, "Selling the Premium in Freemium." The award is given to a paper published in the Journal of Marketing that has made a significant contribution to the advancement of the practice of marketing in a calendar year.

Deloitte hosted seven faculty affiliates of the Smith Analytics Consortium for a meeting of the minds on Jan. 31, 2019, at the company’s Greenhouse in Washington, D.C.

SMITH BRAIN TRUST – What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are examples – it’s a key question. Can a company increase its number of paying customers when a free version is available? And if so, how?

Twitter can be a brutal world for customer service workers. Complaints about companies are not just public but often harsh: “Sitting on the Tarmac at DFW waiting for a gate! Late again #americanairlines.”

SMITH BRAIN TRUST — Twitter can be a brutal world for customer-service workers, since complaints get aired not just with great vitriol but also very publicly. All companies take virtual punches to the gut, and they have to decide how to respond.