Liability of Foreignness in Immersive Technologies: Evidence from Extended Reality Innovations
This study investigates the persistence of the Liability of Foreignness (LOF) in the realm of immersive technologies like Extended Reality (XR), which includes Augmented Reality (AR) and Virtual Reality (VR). Challenging the assumption that digitalization eliminates traditional barriers for foreign firms, we argue that LOF in XR stems from foreign companies' difficulties in providing a "mentally fluent" experience to consumers in foreign markets. Cultural mismatches can disrupt smooth information processing and diminish the effectiveness of XR innovations.
Smith Undergrads Honored as Philip Merrill Presidential Scholars
Three Smith seniors were honored as Philip Merrill Presidential Scholars, recognizing mentorship’s impact. At a Nov. 1 ceremony, Abigail Manga, Adelina Seck, and Grayson Vintz celebrated their achievements alongside K-12 and Smith mentors, highlighting the program’s legacy of excellence.
Dual Smith Degrees Help Alumnus Pursue Passion And Talent
Ed-Lamar Petion ’24, a digital artist and Smith School graduate in supply chain management and marketing, joined Microsoft's SCORE program. Balancing his career and art business, Petion draws inspiration from his upbringing and UMD resources to fuel his entrepreneurial journey.
Thinkers50 Hall of Fame Inducts Smith’s Anil Gupta, Haiyan Wang
Anil K. Gupta and Haiyan Wang, MBA ’95, have been inducted into the 2024 Thinkers50 Hall of Fame for their leadership in analyzing globalization trends. Their combined 60 years of research and consulting includes co-founding the China India Institute and authoring several influential books.
Bradley Polkowitz ’23 on How He Turned a Smith Degree into an NFL Dream
Bradley Polkowitz ’23, a double major in operations management and marketing at UMD's Robert H. Smith School of Business, now works as an international rotational analyst for the NFL. He co-founded the Maryland Sports Business Conference and helped launch the Smith School's Sports Management Program.
Small Businesses Take Big Hit from Apple’s Privacy Regulation
Smith marketing professor Daniel McCarthy's research found that Apple's 2021 App Tracking Transparency (ATT) significantly impacted small direct-to-consumer businesses. ATT caused a 37% drop in ad click-through rates and up to a 60% revenue decline for smaller firms reliant on Facebook ads.
Smith Experts Explain Google Antitrust Implications
Google faces major antitrust cases for monopolizing digital advertising and search. Research Professor Kislaya Prasad suggests that ending exclusive agreements could increase competition, while Associate Professor Bobby Zhou emphasizes breaking up business units like Google’s search could benefit competitors, advertisers, and consumers.