Netflix released the third season of “Cobra Kai” last month, and it quickly became one of the streaming service’s biggest shows. A sequel series to the popular “Karate Kid” movies of the 1980s, “Cobra Kai” attracted many fans with its combination of action, comedy and nostalgia. As an MBA with an interest in marketing, I've been watching the story, and the story behind the story.
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About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

Smith Business Close-Up: Conspicuous Branding

Air dates: Thursday, July 11, 2013, 7:30 p.m.; Sunday, July 14, 2013, 7:30 a.m. If you got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use. According to the study, people flaunting the brands they use in a conspicuous manner – such as obnoxiously displaying a designer handbag label or wearing Gucci sunglass indoors – is a big turn-off for many consumers.

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