Marketing Analytics Roundtable Highlights
The Robert H. Smith School of Business’s Center for Complexity in Business held its second-annual Digital Marketing Analytics Roundtable Aug. 1, 2013 at the Smith Suite in the Ronald Reagan Building in Washington, D.C. The roundtable was held in collaboration with Teradata. Smith marketing faculty members Bill Rand, the director of CCB, and Roland Rust, the executive director of CCB, led the event.