Why Purchases Aren’t Made Alone Anymore
With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.
A New Approach to Data-driven Modeling
Research offers new approach for data-driven predictive analytics models as an alternative or compliment to AI approaches.
A Mathematically Rigorous Way To Analyze Statistics from Simulations
New research from Maryland Smith’s Michael C. Fu offers a rigorous way to analyze statistics generated from simulation models.
The Value of the CAPEX Forecast
New research looks at the capital expenditure, or CAPEX, forecast to see how it influences company investment behavior.
How to Have a Successful Crowdfunding Campaign
Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.
How To Make the Most of Online Reviews
New award-winning research explains how consumers use online reviews and how marketers can make the most of them.
Can We Trace Corporate Generosity to Employee Moods?
New research finds employee moods have a lot to do with a company's philanthropic efforts.
How Narcissists Affect Teams At Work
When it comes to empowering a team to do their best work, you don’t want a narcissist at the helm, finds new research.
In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
Love Your Work and Your Paycheck, Too? Don’t Tell the Hiring Manager
New research finds hiring managers are biased against job candidates who reveal interest in things like pay and benefits, not just the work itself. But being motivated by both is better for organizations and employees.