Marketing Lessons from the Late Van Munching Jr.
SMITH BRAIN TRUST — Though it was Leo Van Munching Sr. who introduced Heineken to the United States, it was his son who brought the company’s marketing strategy into the modern age. “While his father felt that Heineken was a serious brand for serious beer drinkers, Van Munching Jr.
Undergrads Compete in Annual Marketing Conference
Ishan Dey, a sophomore marketing major, writes about last week’s undergraduate marketing conference in a blog post originally published on terpAMA Scoop.
Smith Undergrads Spend Summer in Australia
Fourteen undergraduate students are in Australia this summer as part of a 10-week program led by Mary Harms, associate clinical professor of marketing. The first two weeks were spent in Melbourne, where the students earned three credits for an upper-level BMGT marketing course. Afterwards, Smith students began working at internships in and around Sydney.
Smith Hosts MBA Students from Australia
For the fifteenth year, the University of Maryland's Robert H. Smith School of Business hosted 45 MBA students from Australia for a two-week USA Business & Culture Tour in January 2015. The program is the highlight of an active collaboration between the Smith School and RMIT University (the Royal Melbourne Institute of Technology), including a vibrant semester exchange program research connections, and this summer, a two-week BMGT course taught for Smith students in Melbourne by Mary Harms, clinical associate professor in marketing at Smith
terpAMA Excels at International Collegiate Conference
The University of Maryland’s Robert H. Smith School of Business chapter of the American Marketing Association had a successful trip to the AMA International Collegiate Conference in New Orleans in April 2014. terpAMA was named one of the top 25 chapters for the third consecutive year, and the chapter’s Design Fellows program finished third in the conference’s case competition. In addition, Smith junior marketing major Victoria Hogan Edwards was recognized for being one of nine students nationwide to receive the Coca-Cola Global Marketing Internship this summer.
Dunkin' Without Donuts?
Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes.