A team of four undergraduates from the University of Maryland's Robert H. Smith School of Business traveled to Winston-Salem, N.C., in early April 2017 to compete against other business school student teams from around the globe in a highly-selective Marketing Summit. The event, hosted by Wake Forest University’s Center for Retail Innovation, chooses only 14 teams (seven graduate and seven undergraduate teams) from scores of applicant teams and challenges each to research and present their findings and recommendations to solve a marketing case problem.

A team of five undergraduates from the University of Maryland’s Robert H. Smith School of Business took home second place in this year’s Wake Forest Marketing Analytics Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C. After 2 weeks of preparation and an intense day of competition, the students returned triumphantly to College Park with the second place trophy and $5,000 in prize winnings. Smith won the competition in 2015, 2013 and 2009.

For the third time in seven years, the Smith School reigns as champion of the Wake Forest Marketing Analytics case competition in the undergraduate division. Marketing students Michael Barnett, Ashley Jager, Bridget McManus and Jack Rupple represented Smith, which also won the competition in 2013 and 2009.

A team of four undergraduates from the University of Maryland’s Robert H. Smith School of Business took home first place in this year’s Wake Forest Marketing Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C. After 10 days of preparation and two intense days of competition, the students returned triumphantly to College Park with the first place trophy and $8,000 in prize winnings.