The University of Maryland's Robert H. Smith School of Business organized a trip for Strategic Design Fellow students and faculty members Mary Harms and Howard Bomstein to Richmond, Va., on Friday, Feb. 24, 2017, to explore what it would be like to be involved in advertising. Why Richmond? Because that is the location of the Virginia Commonwealth University (VCU) Brandcenter, which offers a graduate program featuring five concentrations: experience design, copywriting, art direction, strategy, and creative brand management.