Why the Daily Deal Appears To Be Dying
SMITH BRAIN TRUST – Groupon was once the fastest-growing company in the history of the web. Its stock reached a $28 initial public offering high mark in 2011, but now trades at about $4 per share. And despite diversifying its business, introducing discounted stuff to buy via Groupon Goods, the company has seen its revenue steadily decline.
Fearless Idea 30: Leverage Your Bargaining Power
SMITH BRAIN TRUST — The daily deal industry — Groupon and like companies working with small retailers to give big discounts, irregularly — had its heyday in the wake of the Great Recession. Groupon in 2010 was called the “fastest growing company in history,” while smaller, D.C.-based Living Social’s value peaked at around $4.5 billion in 2011, then plunged in the low tens of millions before the company was acquired by Groupon in late 2016.
How Campaigns Can Get Voters to the Polls
New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.
Bargaining Power on Daily Deal Sites: It's About Scale
Online daily deal platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new research shows.
How Does Bargaining Power Affect How We Shop?
Online platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new Maryland Smith research shows.
Parties Should Hit the Ground to Win Midterm Elections
Success in this year's midterm elections will come down to each party's ability to fire up its base to head to the polls to vote.
Predict Presidential Election Results
To win elections, there is a right way for political campaigns to spend their money, according to new research. Smith School professor Lingling Zhang and a co-author studied U.S. presidential campaigns for elections from 2004 through 2012.