How Online Ads Help You Shop Faster
New research finds online advertising can help consumers quickly find the items they want – and weed out the rest – on shopping websites.
Kirmani Named Co-editor at Journal of Consumer Research
Amna Kirmani, the Ralph J. Tyser Professor of Marketing at the University of Maryland's Robert H. Smith School of Business, has been selected as one of three co-editors of the Journal of Consumer Research. Her editorship begins in January 2018 following the completion of her appointment as editor of the Journal of Consumer Psychology.
How Moving Helps Global Charities
New research finds people who move more are more connected with the world and donate more to charities outside their local area.
Inhibited About Bowling Alone
Many people feel embarrassed about doing fun activities alone. Companies that help solo consumers overcome their fears can tap into a vast and growing market.