The Marketing Science Institute (MSI) has named Bobby Zhou, assistant professor of marketing at the University of Maryland's Robert H. Smith School of Business, as a member of its 2019 Class of Young Scholars. The program recognizes remarkable marketing scholars that the organization believes will be the leaders of the next generation of marketing academics.

Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.

Is YY Live a strong buy? Or is it, as Muddy Waters short-selling research firm asserts, a live-streaming service full of bots and 'sham transactions'? Why YY Live is better positioned than Luckin was, in the face of Muddy Waters' fraud allegations.

Cash may be king in much of the world, but in China, Alipay wears the crown.

How many streaming entertainment options are too many? A new study examines what industry leaders must do to hold the spotlight.

Disney+ and Apple TV+ are here, and the hotly anticipated – and attractively priced – streaming services are stirring some questions in the increasingly crowded on-demand entertainment industry.

Regret is usually thought of as a bad thing, but new research identifies conditions when it can benefit companies as well as consumers.

Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.