In this webinar, we’ll discuss selecting the social media outlets that resonate with your target audience. As the number of social media platforms expands, it becomes more confusing for the business owner to decide where to invest their time and resources in the social arena. We will look at established and emerging social media platforms to better understand who is using them and how businesses can make the most of their social media efforts on each SM platform.

As the general population has gravitated towards e-commerce, industrial buyers have come to expect more from B2B sites. We’ll look at how you can make your B2B site more engaging and informative for procurement officers. With millennials entering the supply chain field, we’ll also explore what content and platforms they are seeking to guarantee a smart B2B purchase.

Once you’ve decided on your site’s target audience(s), it’s time to design the site with their needs in mind. We’ll explore infusing your company’s site with your unique company brand personality through content and design to guarantee positive user experience. We’ll also look at the nuances of a mobile site/app design to assure a frictionless interaction.

We will broaden our studies to include concepts of managerial accounting. This type of accounting involves the application of business management tools, including budgeting, cost accounting, performance management, breakeven computations and incremental analysis.

Andy Shallal, CEO and founder of Busboys and Poets joins Maryland Smith Associate Dean Victor Mullins in a conversation about pivoting your business strategy in the midst of a global pandemic, economic distress and racial protests. Join us to share your thoughts and ask questions on how to move your business and your career forward in uncertain times.

We will expand the discussion of accrual accounting to specific areas of a company’s business and explore the key differences between a company’s income statement and its cash flow statement. We also will review concepts of financial analysis and use analytical tools that use accounting information to assess the financial health of a company.

P. K. Kannan, Dean's Chair in Marketing Science, will briefly introduce how consumer behavior has changed during the pandemic and what the implications are for marketing strategies in the short term and the longer term.

Learn how marketing/retailing has been affected and what he sees as structural changes. How should firms orient themselves going forward? Which trends are going to dominate, which media will have higher importance and which media's importance will wane? He will cover implications for customer focus, digital marketing and marketing budgets.

How to create a strategy that maximizes flexibility and captures opportunities no matter what the future brings? Strategic plans are always about the future. Therefore, you can’t build a great strategy without a better understanding of the immediate and distant future of your industry, your competitors, your customers and the world at large. This webinar shows you how to find opportunities locally and globally by discovering early warning signals and capitalizing on trends before your competitors do.

Global Trade During COVID 19: WTO Response

Join Kislaya Prasad, academic director of the Center for Global Business as he hosts Emmanuelle Ganne of the World Trade Organization to discuss the "Global Trade During COVID 19: WTO Response." Topics to be discussed include how global trade has been impacted by the pandemic, WTO's responses worldwide, tools it has to support the economic recovery, and how countries are thinking about the future of trade, through the lens of an expert from the WTO. 

About the Speaker