GRF CPAs & Advisors has awarded $150,000 to the University of Maryland’s Robert H. Smith School of Business to seed an AI Initiative for Capital Market Research.

Retailers have been using artificial intelligence for a while now. There’s the rudimentary use of it to send out enticing email promotions or timely online ads that we welcome at times and find annoying at others. But retailers are also using AI to track consumers’ behavior both online and in brick-and-mortar stores. The technology is helping guide store layout, inventory levels, and pricing.

Fourteen faculty teams at the University of Maryland’s Robert H. Smith School of Business have been awarded three-year grants from the school for research projects that address the world’s grand challenges and reimagine learning in support of the University of Maryland’s vision and the Smith School’s strategic plan.