Jan Oskar Bolin recently traveled from Norway to College Park to audit a PhD Seminar on Marketing Strategy under Maryland Smith’s Roland Rust. “A key takeaway,” he says, “is under the right conditions artificial intelligence (AI)could prompt a seismic shift that reverberates throughout the entire economy. But good decisions will have to be made.”

When we imagine researchers, we often think about the world of academia in which professors conduct research while taking on a teaching schedule. However, outside of academia, there are a variety of professional research scientists, like Maryland Smith alum Debdatta Sinha Roy, PhD ‘19, who use data to help companies find patterns in customer behavior and optimize future decisions. 

Running into a one-way or no-left-turn street can be pretty frustrating as a driver. It’s an even bigger problem for vehicles responsible for mapping streets as well. But new research from Maryland Smith has a solution.