High school seniors choosing a college typically deal with such unknowns as whether a target school will accept them and be affordable, and whether they will be happy once enrolled and plugged into the campus community. Understanding students’ personal, underlying influencers in this process likewise challenges academic counselors. The Center for Complexity in Business at the Smith School has turned to social media for college
Say on Pay, which gives shareholders a nonbinding vote on executive compensation, leads companies to reduce excessive pay in certain circumstances. That's according to new research by Smith professor Russ Wermers and a coauthor. Previous academic studies of Say on Pay have found mixed results, with some concluding that the provision—part of the Dodd-Frank legislation and in effect since 2011—has had no effect. But
Apple is foregoing its customary blockbuster, in-store release of a new device with its Apple Watch. Smith marketing professor P.K. Kannan says the exclusive online rollout is more like the approach of a luxury goods maker. Kannan explains the strategies, and why it makes sense for Apple. Read more...
Economists point to the rural parts of Africa, India, China, Eastern Europe and other developing markets as the next frontier for big multinational corporations. But the challenges of selling products and services to consumers in these environments go way beyond effective marketing campaigns. And it’s more than just swapping out features to suit local tastes. New research co-authored by Smith professor Judy Frels