Center for Excellence in Service

The Center for Excellence in Service (CES) is an academic research center with a network of Smith faculty members who are thought leaders in service marketing and management. The mission of the CES is to create and disseminate knowledge of best practices in service marketing and management to improve service quality, foster service innovation, and enhance service productivity.

Rockbridge research was quoted in Mary Meeker's 2019 Internet Trends Report. Meeker notes that 56 million consumers participate in the On-Demand Economy, according to the National Technology Readiness Survey sponsored by the Center for Excellence in Service and Rockbridge Associates.

Frontiers in Service 2024

In 2024, the Frontiers in Service Conference will be hosted by Florida State University. Learn more

Frontiers in Service 2023

The service research community gathered in Maastricht for an inspiring Frontiers in Service conference that featured classic service research topics along with emerging themes and service innovations.

Themed “From Romans to Robots: Service Research in E-motion”, the Frontiers in Service Conference 2023 provided the opportunity to meet with peers and exchange knowledge about a wide variety of service topics, including service marketing, service management, service operations, service strategy, service design, service engineering, service science, service technology, and AI and robotics as related to service.

Sponsored by INFORMS, the American Marketing Association, SERVSIG, and the Center for Excellence in Service at the University of Maryland.