Primary Participating Faculty
Department of Marketing
Roland Rust
Distinguished University Professor
David Bruce Smith Chair in Marketing
P. K. Kannan
Associate Dean for Strategic Initiatives
Dean's Chair in Marketing Science
Wendy W. Moe
Dean's Professor of Marketing
Artificial Intelligence and User Engagement
Department of Management & Organization
Hui Liao
Assistant Dean of Research Outreach
Long Jiang Endowed Chair in Business
Department of Decision Operations & Information Technology
