The Robert H. Smith School of Business hosted the 2010 annual American Marketing Association (AMA) collegiate mid-Atlantic conference on Feb. 26. The Smith School’s chapter of AMA, TerpAMA, arranged for six diverse marketing companies – including Arnold Worldwide, Constant Contact Email marketing Solutions, OP Digital, National Ad Council, Williams Whittle, and Octagon Sports and Entertainment – to lead sessions and interact with students from the Smith School and other regional business schools. The conference was an excellent chance for students to learn about different career paths in the marketing field and make connections with employers for future job opportunities.
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| Board members for the Regional Conference |
“The Regional Conference took months of planning and a large effort on the part of every board member. The final product is something that we are all very proud of - a high caliber of speakers, a great turnout, and a positive response from our members. I am so happy that our very first Conference ran so smoothly. I am looking forward to it again next year!”
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“I'm proud to have been a part of an event that helps the Smith School.” Ali El-Eshram |
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“In short, the terpAMA Regional Conference reminded me why I wanted to become a marketing major in the first place. From Lee Finkel's contagious enthusiasm for entrepreneurship, to Ad Council's portfolio of non-profit work, the Conference reaffirmed time and again that marketing is a field where drive, ideas, hard work, and positive experiences work together to create the world that we know today. Who didn't leave inspired that day?” Anna Tulchinskaya |
| Lee Finkel, owner and president of Optimum Productions, Inc., speaks about being an entrepreneur. | |
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“Being a part of the AMA regional conference was the greatest learning experience I've had since entering the Smith School. Putting it together and running it gave me insight into the way business organizations plan and implement large projects and what I should be prepared to do when I leave undergraduate school.” Julia Bates |
| A member of the board mans the marketing table where students could get more information. | |
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“’The Marketing Story’ conference is a prime example of how a top tier business school should seek to empower its students. Following the presentations from various leading businesses, I felt encouraged to seek and explore new avenues of marketing and leadership. I feel that my experience at the conference will be highly beneficial to my career development and personal growth. I want to express my appreciation to the generous companies and our amazing leaders at terpAMA.” Dan Mulhern |
| Marketing Professor P.K. Kannan speaks at the Regional Conference. |
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“Organizing terpAMA's first Regional Conference was one of our biggest accomplishments as an organization! It was fantastic to see all of our hard work pay off after enjoying such a successful day and receiving positive feedback from all of the attendees. Each employer was a delight to work with prior to the event and the day of as they all were very passionate about their specific careers and conveying their industry knowledge to the students." Lauren Tallody |
| A student enjoying the presentation. | |
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"The Regional Conference was a great opportunity for students to learn about various marketing careers and to meet with the employers of companies such as Williams Whittle, Arnold, and Ad Council. I learned a great deal about the advertising branch of marketing and feel that attending this conference was very beneficial, allowing me to focus in on my future career goals." Alyssa Hammerley |
| A representative of Williams Whittle, one of the mid-Atlantic’s leading integrated marketing agencies, during his presentation. |
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About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.